A groundbreaking opportunity on Addison Road

On one of Holland Park’s grandest avenues, an unusually generous plot offers the chance to create a contemporary villa of rare scale and significance. With full planning permission granted for complete demolition and redevelopment, this is a once-in-a-generation opportunity to build an exceptional home on one of London’s most prestigious streets. At present, the site is occupied by a derelict Victorian villa that extends to around 7,341 square feet, set within gardens of a similar scale. The approved plans allow for a new double-fronted residence of over 11,000 sq. ft, designed by 23 Architecture + Interiors, with a traditional façade giving way to contemporary, light-filled interiors. Importantly, the scheme is VAT exempt, offering a practical advantage alongside the creative potential. The proposed design sets the stage for a house of extraordinary proportions. On the raised ground floor, a series of formal reception rooms would flow together, designed with high ceilings and an emphasis on light. At lower ground level, plans include a vast open-plan kitchen and dining area, anchored by a double-height library, the heart of the home. Upper floors would allow for a series of bedrooms, including a grand principal suite with dual dressing rooms and bathrooms. Children’s bedrooms and guest suites are thoughtfully incorporated, while the basement level introduces leisure and wellness facilities on a scale rarely seen in central London. Here, a swimming pool, gym, spa and games room sit alongside staff accommodation, plant rooms and ancillary spaces, creating a self-contained retreat beneath the main house.